Разработчик перевёл книжку об ошибках игрового маркетинга от Зуковски. Респект!
Читать на русском: https://disk.yandex.ru/i/APirV8SmCQ7Usg
Оригинал тут: https://howtomarketagame.com/wp-content/uploads/2023/05/Zukowski_60MistakesEbookV1.pdf
А вообще подписывайтесь на @marketagame — тут куча полезностей для продвижения игр.
BY Разработка игр 🍄
Telegram is riding high, adding tens of million of users this year. Now the bill is coming due.Telegram is one of the few significant social-media challengers to Facebook Inc., FB -1.90% on a trajectory toward one billion users active each month by the end of 2022, up from roughly 550 million today.
That growth environment will include rising inflation and interest rates. Those upward shifts naturally accompany healthy growth periods as the demand for resources, products and services rise. Importantly, the Federal Reserve has laid out the rationale for not interfering with that natural growth transition.It's not exactly a fad, but there is a widespread willingness to pay up for a growth story. Classic fundamental analysis takes a back seat. Even negative earnings are ignored. In fact, positive earnings seem to be a limiting measure, producing the question, "Is that all you've got?" The preference is a vision of untold riches when the exciting story plays out as expected.
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